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Social media are interactive technologies that facilitate the creation and sharing of content, ideas, interests, and other forms of expression through virtual communities and networks.[1][2] While challenges to the definition of social media arise[3][4] due to the variety of stand-alone and built-in social media services currently available, there are some common features:[2]
Social media are interactive Web 2.0 Internet-based applications.[2][5][6]
User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.[2][5]
Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.[2][7]
Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.[2][7]
The term social in regard to media suggests that platforms are user-centric and enable communal activity. As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity.[8]
Users usually access social media services through web-based apps on desktops or download services that offer social media functionality to their mobile devices (e.g. smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms in which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online.[9][7][1] Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites.[10] This changing relationship between humans and technology is the focus of the emerging field of technological self-studies.[11] Some of the most popular social media websites, with more than 100 million registered users, include Twitter, Facebook (and its associated Messenger), WeChat, ShareChat, Instagram, QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn. Depending on interpretation, other popular platforms that are sometimes referred to as social media services include YouTube, QQ, Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, TikTok, Microsoft Teams, and more. Wikis are examples of collaborative content creation.
Social media outlets differ from traditional media (e.g. print magazines and newspapers, TV, and radio broadcasting) in many ways, including quality,[12] reach, frequency, usability, relevancy, and permanence.[13] Additionally, social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers). For instance, a newspaper is delivered to many subscribers, and a radio station broadcasts the same programs to an entire city.[14]
Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture. Studying the rhetoric that exists in the digital environment has become a crucial new process for many scholars.
Observers have noted a wide range of positive and negative impacts when it comes to the use of social media. Social media can help to improve an individual's sense of connectedness with real or online communities and can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest.
Social media can also be used to read or share news, whether it is true or false.
History

The PLATO system was launched in 1960 after being developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation. It offered early forms of social media features with 1973-era innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog and Access Lists, enabling the owner of a note file or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers.
ARPANET, which first came online in 1967, had by the late 1970s developed a rich cultural exchange of non-government/business ideas and communication, as evidenced by the network etiquette (or "netiquette") described in a 1982 handbook on computing at MIT's Artificial Intelligence Laboratory.[15] ARPANET evolved into the Internet following the publication of the first Transmission Control Protocol (TCP) specification, RFC 675 (Specification of Internet Transmission Control Program), written by Vint Cerf, Yogen Dalal, and Carl Sunshine in 1974.[16] This became the foundation of Usenet, conceived by Tom Truscott and Jim Ellis in 1979 at the University of North Carolina at Chapel Hill and Duke University, and established in 1980.
A precursor of the electronic bulletin board system (BBS), known as Community Memory, appeared by 1973. True electronic BBSs arrived with the Computer Bulletin Board System in Chicago, which first came online on February 16, 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers. The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. CompuServe, Prodigy, and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone.[17] Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the World Wide Web (WWW, or "the web") was added to the Internet in the mid-1990s, message forums migrated to the web, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.
Digital imaging and semiconductor image sensor technology facilitated the development and rise of social media.[18] Advances in metal–oxide–semiconductor (MOS) semiconductor device fabrication, reaching smaller micron and then sub-micron levels during the 1980s–1990s, led to the development of the NMOS (n-type MOS) active-pixel sensor (APS) at Olympus in 1985,[19][20] and then the complementary MOS (CMOS) active-pixel sensor (CMOS sensor) at NASA's Jet Propulsion Laboratory (JPL) in 1993.[19][21] CMOS sensors enabled the mass proliferation of digital cameras and camera phones, which bolstered the rise of social media.[18]
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Development of social-media platforms
SixDegrees, launched in 1997, is often regarded as the first social media site.
In 1991, when Tim Berners-Lee integrated hypertext software with the Internet, he created the World Wide Web, marking the beginning of the modern era of networked communication. This breakthrough facilitated the formation of online communities and enabled support for offline groups through the use of weblogs, list servers, and email services. The evolution of online services progressed from serving as channels for networked communication to becoming interactive platforms for networked social interaction with the advent of Web 2.0.[8]
Social media started in the mid-1990s with the advent of platforms like GeoCities, Classmates.com, and SixDegrees.com.[22] While instant messaging and chat clients existed at the time, SixDegrees was unique as it was the first online service designed for real people to connect using their actual names. It boasted features like profiles, friends lists, and school affiliations, making it "the very first social networking site" according to CBS News.[22][23] The platform's name was inspired by the "six degrees of separation" concept, which suggests that every person on the planet is just six connections away from everyone else.[24]
In the early 2000s, social media platforms gained widespread popularity with the likes of Friendster and Myspace, followed by Facebook, YouTube, and Twitter, among others.[25]
Research from 2015 shows that the world spent 22% of their online time on social networks,[26] thus suggesting the popularity of social media platforms, likely fueled by the widespread adoption of smartphones.[27] There are as many as 4.76 billion social media users in the world[28] which, as of January 2023, equates to 59.4% of the total global population.

Etymology
The word "social" derives from the Latin word socii ("allies"). It is particularly derived from the Italian Socii states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91–87 BC).
Social theorists
In the view of Karl Marx[1], human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproducing their material life, people must necessarily enter into relations of production which are "independent of their will".
By contrast, the sociologist Max Weber[1] for example defines human action as "social" if, by virtue of the subjective meanings attached to the action by individuals, it "takes account of the behavior of others, and is thereby oriented in its course".

In socialism
The term "socialism", used from the 1830s onwards in France and the United Kingdom, was directly related to what was called the social question. In essence, early socialists contended that the emergence of competitive market societies did not create "liberty, equality and fraternity" for all citizens, requiring the intervention of politics and social reform to tackle social problems, injustices and grievances (a topic on which Jean-Jacques Rousseau discourses at length in his classic work The Social Contract). Originally the term "socialist" was often used interchangeably with "co-operative", "mutualist", "associationist" and "collectivist" in reference to the organization of economic enterprise socialists advocated, in contrast to the private enterprise and corporate organizational structures inherent to capitalism.
The modern concept of socialism evolved in response to the development of industrial capitalism. The "social" in modern "socialism" came to refer to the specific perspective and understanding socialists had of the development of material, economic forces and determinants of human behavior in society. Specifically, it denoted the perspective that human behavior is largely determined by a person's immediate social environment, that modes of social organization were not supernatural or metaphysical constructs but products of the social system and social environment, which were in turn products of the level of technology/mode of production (the material world), and were therefore constantly changing. Social and economic systems were thus not the product of innate human nature, but of the underlying form of economic organization and level of technology in a given society, implying that human social relations and incentive-structures would also change as social relations and social organization changes in response to improvements in technology and evolving material forces (relations of production). This perspective formed the bulk of the foundation for Karl Marx's materialist conception of history.

Modern uses
In contemporary society, "social" often refers to the redistributive policies of the government which aim to apply resources in the public interest, for example, social security. Policy concerns then include the problems of social exclusion and social cohesion. Here, "social" contrasts with "private" and to the distinction between the public and the private (or privatised) spheres, where ownership relations define access to resources and attention.
The social domain is often also contrasted with that of physical nature, but in sociobiology analogies are drawn between humans and other living species in order to explain social behavior in terms of biological factors.
See also
Social media
Sociology
Social issues
Social networking service
Social network
Social neuroscience
Social psychology
Social skills
Social support
Social studies
Social undermining
Social work
Social cue
References
Morrison, Ken. Marx, Durkheim, Weber. Formations of modern social thought
External links
Look up social in Wiktionary, the free dictionary.
Dolwick, JS. 2009. The 'Social' and Beyond: Introducing Actor Network Theory, article examining different meanings of the concept 'social'
Authority control databases: National Edit this at Wikidata
Germany
Categories: Sociological terminologySocial sciences terminology
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